The visual identity is shaped by a red and white color palette that reflects Korean cultural influence. Red represents warmth, strength, and tradition, while white introduces balance, simplicity, and calm. Together, these tones create a visual language that feels emotional, grounded, and reflective of cultural memory.
A deer icon is used as a symbolic element throughout the zine, representing wisdom, guidance, and quiet strength. It reflects the passing down of knowledge, stories, and meals through generations, connecting personal memory with cultural storytelling.
The layout is intentionally influenced by traditional Korean reading structure, guiding the flow of information in a way that reflects cultural rhythm and storytelling. This approach shapes how the zine is experienced, making it feel more personal and narrative-driven rather than purely linear or editorial.
The zine also tells a personal story through recipes that reflect family tradition and lived experience. Each recipe becomes a form of memory, capturing moments shared through food and care. Overall, Halmeoni Zine creates a warm, intimate visual system that connects heritage, storytelling, and modern editorial design.
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