The visual identity is driven by a bold and energetic color palette of orange, red, black, white, and teal blue. These colors create a sense of excitement while remaining inviting and approachable. The palette reflects the intensity of basketball while softening the experience, helping remove the intimidation that can come with joining new courts or unfamiliar groups.
HOOP blends well-composed, aesthetic photography with curvy, rubber-hose inspired illustrations to create a unique visual balance. The photography captures real, authentic moments of play, while the illustrations introduce a sense of rhythm and motion. This combination brings nostalgia into a modern context, making the experience feel both familiar and fresh.
Typography is set in Manometer Sans, a clean and modern typeface that feels confident and easy to read. Its geometric style reflects the precision of the game while keeping the app clear and user-friendly across all platforms.
HOOP extends beyond the app into branded basketball courts, signage, and merchandise. Court graphics and signage create recognizable spaces for players, while merch allows the community to carry the brand off the court. Together, it becomes more than an app it becomes a connected experience built around the culture of the game.
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