LUME

LUME is a body positivity campaign designed to illuminate the conversation around body image in a way that feels comfortable, playful, and natural. Derived from the word illuminate, the name reflects the campaign’s goal to bring visibility, warmth, and openness to a topic that often feels heavy or uncomfortable.

At the center of the visual system is the star shape, which shines brightest because it represents Lume’s four core values: visibility, warmth, acceptance, and confidence. Together, the shapes create a playful and expressive visual language rooted in inclusivity and connection.

At the center of the visual system is the star shape, which shines brightest because it represents Lume’s four core values: visibility, warmth, acceptance, and confidence. Together, the shapes create a playful and expressive visual language rooted in inclusivity and connection.

At the center of the visual system is the star shape, which shines brightest because it represents Lume’s four core values: visibility, warmth, acceptance, and confidence. Together, the shapes create a playful and expressive visual language rooted in inclusivity and connection.

At the center of the visual system is the star shape, which shines brightest because it represents Lume’s four core values: visibility, warmth, acceptance, and confidence. Together, the shapes create a playful and expressive visual language rooted in inclusivity and connection.